Solution · People counting

People Counting SolutionFootfall, age & gender and staff exclusion from one Nano AI sensor

V-Count’s people counting solution puts a Nano AI sensor above each entrance and sends the results to BoostBI. One sensor counts every visitor, estimates their age band and gender, and keeps staff out of the count. All three run together, on the device.

Sales data shows only the people who bought. The solution shows everyone who came in, who they were and how many of them you did not convert.

People entering and leaving a retail doorway beneath a Nano AI sensor, with an illustrative IN and OUT dashboard
Up to 99%counting accuracy
Up to 99%accuracy at an indoor entrance line
Age & genderestimated on the sensor, never stored as images
90%+staff exclusion accuracy
1 sensorfor counting, demographics and staff exclusion
Retail

Retail people counting

V-Count does retail people counting with a Nano AI sensor above each store entrance that counts every shopper in and out, anonymously and with up to 99% accuracy, while BoostBI sets those visits against sales to show conversion rate, staffing needs and store-to-store performance. Retail people counting is the automatic count of shoppers entering and leaving a store, the base number behind conversion rate, sales per visitor and visitors per staff hour.

Compare Nano AI with six other systems in our best people counters 2026 guide, or see what the data adds in retail store analytics.

Systems

What are people counting systems?

V-Count Nano AI with BoostBI is a complete people counting system: a 3D stereo sensor above each entrance counts people in and out with up to 99% accuracy, even in total darkness, estimates age and gender, excludes staff and sends only anonymous counts to BoostBI. In general, people counting systems combine a sensor at every entrance with software that turns the counts into visitor, occupancy and conversion reports.

Sensor types range from infrared beams and thermal sensors to 3D stereo sensors such as Nano AI.

V-Count Nano AI people counting sensor above a store entrance counting every visitor
Nano AI · 3 in 1

One sensor. Three answers.

Most counters only tell you how many people came in. Nano AI also tells you who they were and which of them were your own staff. Counting, age and gender recognition and staff exclusion all run on the same ceiling sensor, so there is no second camera network and no extra hardware to install.

Explore Nano AI
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People counting

Entries, exits and live occupancy with up to 99% accuracy at an indoor entrance line. 3D stereo vision tells people apart and counts groups correctly.

How counting works
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Age & gender recognition

The sensor estimates an age band and a gender for each counted visitor, then discards the frame. Only anonymous metadata leaves the device.

Age & gender recognition
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Staff exclusion

Staff wear a reflective shoulder tag or lanyard and Nano AI keeps them out of your visitor count, with 90%+ staff exclusion accuracy.

Staff exclusion

Nano AI delivers all three together: one sensor per entrance, one data stream, one BoostBI account.

01 · Why count

Why sales data alone is not enough

Your till tells you how many people bought. It cannot tell you how many came in, when they came or how many left without buying. People counting fills that gap in retail, malls, banks, telecom stores, car showrooms, museums, libraries and offices.

A small Nano AI sensor above a retail entrance with shoppers entering, leaving and passing the storefront
Nano AI above a retail entrance: every visit is counted, in and out.
The missing number

Visits are the base of every store KPI

Conversion rate, sales per visitor and visitors per staff hour all need an accurate visit count. Without it, a quiet day and a day full of lost sales look the same in your reports.

If the term is new to you, read our guide on what people counting is. This page explains how V-Count does it.

Increase conversion

Compare visits with transactions and see how many visitors each store did not convert, hour by hour.

Staff to real demand

Plan rotas around measured peak hours and track visits per labour hour.

Measure marketing

See traffic before, during and after a campaign against the same weeks earlier.

Compare locations fairly

Put every site in one account and compare footfall, conversion and occupancy.

1,000visits counted in a day
80transactions at the till
8%conversion rate

Worked example to show the arithmetic, not customer data: conversion rate = transactions ÷ visits × 100. 80 ÷ 1,000 × 100 = 8%. Without a visit count, the till only shows the 80.

02 · How it works

How the people counting solution works, step by step

A sensor above each entrance, processing on the device, and one analytics platform for every site. Nothing personal is stored.

The sensor watches the entrance

Nano AI mounts on the ceiling above each public entrance and watches a counting line from above. It counts each person who crosses it, in and out.

Shoppers entering a clothing store through the entrance where people are counted

It tells people apart in 3D

3D stereo vision separates people walking side by side and detects the direction they walk, so groups are counted correctly and entries and exits stay separate.

Nano AI sensor beside a laptop showing an illustrative anonymous depth visualization

Only anonymous counts leave the device

Everything is processed on the sensor. No faces are stored, no images are retained and nothing can be replayed or matched to a person. Only counts are sent to BoostBI.

Aggregate visitor dashboard beside a data review checklist for retention, access and exports

BoostBI turns counts into decisions

BoostBI shows visits, conversion rate and occupancy by hour, store and region, and a weekly AI Sales Coach suggests what each store could change.

Hourly retail dashboard with footfall, transactions, conversion, revenue and staffing charts
Illustrative dashboard with example numbers.

Privacy by design: V-Count sensors process data on the device and send only anonymous counts to BoostBI, with no images or identities. V-Count is ISO 27001 certified.

03 · Age & gender

Know who visits, not just how many

Nano AI is a people counter with age and gender recognition in a single unit. The same sensor that produces your footfall count also produces the demographic split attached to it.

Shoppers walking through a mall with illustrative age band and gender estimates
Illustrative view: each counted visitor gets an estimated age band and gender.
Demographics

Age band and gender for every counted visitor

As a visitor passes under the sensor, the on-board AI estimates an age band and a gender, then discards the frame. What leaves the sensor is anonymous metadata: a timestamp, a direction, an age band and a gender. No photo, no video, no facial template.

  • Age bands such as child, young adult, adult and senior, never an exact age
  • Read by hour, day, week, campaign period, entrance or zone
  • Conversion rate per segment in BoostBI, next to footfall and sales
  • Not facial recognition: no one is identified or re-identified
Explore age & gender recognition

Merchandising

Match ranges and planograms to the audience that actually visits each store.

Staffing

Roster by segment as well as by volume, with the right skills at the right hours.

Marketing

Check whether a campaign aimed at an age band or gender changed who walked in.

Mall leasing

Show tenants the visitor profile per entrance, floor and time of day.

04 · Staff exclusion

Count customers, not colleagues

Every staff trip through the door looks like a visit to a sensor. Staff exclusion takes those trips out, so conversion and staffing reports show customers only.

Top-down sensor view: customers counted, staff member with shoulder tag not counted
Seen from the sensor: shoppers count +1, the tagged staff member is not counted.
Built in

Staff trips removed automatically

Staff wear a reflective shoulder tag or lanyard. The same Nano AI that counts your visitors and estimates their age and gender recognises it and keeps employees out of the count, with 90%+ staff exclusion accuracy.

  • Shoulder tag or lanyard, no battery
  • No extra sensor: runs on the Nano AI that already counts your visitors
  • Staff traffic kept as its own series in BoostBI
Explore staff exclusion
05 · Sensors

One platform, three sensors

Choose the sensor by the space you want to measure. Every sensor reports to the same BoostBI account.

Nano AI sensor and BoostBI laptop, tablet and mobile screens
EntrancesNano AI

Nano AI: people counting at every door

The indoor people counting sensor for doors and entrances. It counts entrances, exits and live occupancy with up to 99% accuracy at a defined indoor entrance line.

  • Mounts on the ceiling at 2.2–7 m
  • Runs on 5 V USB-C, with an optional PoE splitter
  • Connects over Wi-Fi
  • Age & gender recognition and staff exclusion on the same sensor
Explore Nano AI
Retail floor heatmap showing where visitors spend time
Inside the storeNano Prime

Nano Prime: zones, dwell time and heatmaps

Nano Prime covers large open floors and measures zones, dwell time and heatmaps inside the store, so you see where people go after they walk in, not just how many came.

Explore Nano Prime
Passing traffic and store visits outside a row of shops
OutdoorsNano Outdoor

Nano Outdoor: counting in the open

Nano Outdoor counts weather-exposed entrances and open spaces, and reports to the same BoostBI account as your indoor sensors.

Explore Nano Outdoor
06 · Compare

Which sensor fits your space?

Most sites start with Nano AI at the entrances, because it delivers counting, demographics and staff exclusion together. Add Nano Prime for in-store zones and Nano Outdoor for open-air entrances.

Nano AINano PrimeNano Outdoor
Where it goesIndoor doors and entrancesLarge open indoor floorsWeather-exposed entrances and open spaces
What it measuresEntries, exits and live occupancyZones, dwell time and heatmapsPeople counts outdoors
Age & gender, staff exclusionBoth, on the same sensorAsk our teamAsk our team
Reports toBoostBIBoostBIBoostBI
Retail managers using visitor and transaction reports to review a staffing plan
Illustrative report screen with example numbers.
The result

From counts to decisions in BoostBI

BoostBI is V-Count’s analytics dashboard and mobile app. It puts every site in one account, so footfall, conversion and occupancy are measured the same way everywhere.

  • Visits, conversion rate and occupancy by hour, day, store and region
  • Age band and gender split per hour, zone and entrance, with conversion per segment
  • Customers and staff kept as separate series
  • Weekly AI Sales Coach with suggestions for each store
  • Year-over-year comparison built in
  • Crowding and queue alerts; reports refresh every 10 minutes, or every minute in real-time mode
  • Native Shopify and Nebim connectors, integrations with VendPOS, Nayax, ImagineX and QuickBooks, and a REST API
Explore BoostBI
Real-time occupancy monitoring dashboard showing live visitor count
Real-time occupancy

Manage occupancy live with VCare

VCare shows live occupancy across your locations, so you can keep to capacity limits and share waiting times with visitors on digital screens.

Explore VCare
07 · Setup

Setting up people counting in your stores

You can start with one site and add more to the same BoostBI account later.

Send a floor plan and a few photos

A floor plan and a few photos of each entrance taken by your store manager are enough. V-Count recommends sensor positions within 24 hours.

No site visit is needed to get placement advice.

Mount Nano AI above each entrance

Nano AI mounts on the ceiling at 2.2–7 m, runs on 5 V USB-C (optional PoE splitter) and connects over Wi-Fi.

Cover every public entrance so the total means real visitors.

Check it against a manual count

Validate the count with a manual reference count at busy and quiet times before you rely on it.

Exclude staff with a shoulder tag or lanyard so the total reflects customers.

Connect sales and roll out

Connect your POS so BoostBI calculates conversion automatically, then add sites to the same account.

Many customers start with one or two pilot stores. Turn the pilot rules into a standard before you roll out.

People counting solution FAQ

Person counting, accuracy, cost and installation with V-Count Nano AI sensors and BoostBI.

Ask an expert
Can one sensor count people, estimate age and gender and exclude staff?

Yes. V-Count Nano AI counts entries and exits with up to 99% accuracy at an indoor entrance line, estimates an age band and gender for each counted visitor on the device, and excludes staff who wear a reflective shoulder tag or lanyard. All three run on the same ceiling sensor and report to one BoostBI account. See age & gender recognition and staff exclusion.

What is person counting?

Person counting is the automatic counting of individual people as they enter, leave or move through a space. V-Count does person counting with Nano AI ceiling sensors, which track each person separately, record direction with up to 99% accuracy and send only anonymous counts to BoostBI. Retailers usually call the same thing people counting or footfall counting.

What is a people counting system and why does my business need it?

A people counting system is a sensor at each entrance plus software that turns the counts into reports. V-Count’s system is Nano AI sensors and BoostBI, which shows visits, conversion rate and occupancy by hour, store and region, with a weekly AI Sales Coach that suggests what each store could change.

You need it because sales data shows only buyers; counting shows everyone who came in, so you can see how many visitors you did not convert.

What is retail people counting?

Retail people counting is the automatic count of shoppers entering and leaving a store, hour by hour. V-Count does it with a Nano AI sensor above each entrance that counts with up to 99% accuracy and sends only anonymous counts to BoostBI, where visits are set against sales to show conversion rate, sales per visitor and staffing needs. See retail store analytics.

What are the best people counting systems?

V-Count Nano AI with BoostBI is our first pick: one 3D stereo sensor counts with up to 99% accuracy, works in total darkness, adds age and gender and staff exclusion, and reports every site in one BoostBI account. RetailNext, ShopperTrak (Sensormatic), Xovis, FootfallCam, Vemco and StoreTraffic are other established systems; compare all seven in Best People Counters 2026.

What is a people counting solution?

A people counting solution is everything needed to count visitors and use the numbers: sensors above the entrances, software that turns the counts into reports, and the setup and support around them. V-Count’s solution is Nano AI ceiling sensors plus the BoostBI analytics platform. You send a floor plan and photos of your entrances, and V-Count returns placement advice within 24 hours.

What are common use cases and benefits of installing a people counting sensor?

Retailers use the counts to calculate conversion rate and to staff by hour. Shopping malls track footfall and visitor flow for each entrance and tenant. Libraries, museums and public buildings report visitor numbers. Offices and venues watch occupancy, and transport operators count passengers. The benefit is the same everywhere: decisions based on measured traffic instead of estimates, and a way to check whether a marketing, layout or staffing change worked.

How accurate are people counting sensors compared with other methods?

It depends on the technology. Manual clicker counts depend on the person counting and slip at busy times. A single infrared beam counts breaks of the beam, so two people walking side by side are often counted as one.

Thermal and 2D video sensors do better, and 3D or AI ceiling sensors that follow each person separately are usually the most reliable. V-Count Nano AI counts with up to 99% accuracy at an indoor entrance line.

Check any system against a manual reference count before you rely on it.

Which companies offer reliable people counting sensors for retail or public spaces?

Established providers include V-Count (Nano AI sensors with the BoostBI platform, up to 99% accuracy, trusted by 600+ companies in 130+ countries), Sensormatic with ShopperTrak, RetailNext, Xovis and FootfallCam. Compare them on accuracy at your own entrances, how staff are excluded, privacy (anonymous counts or stored video), published pricing and how the data reaches your POS and BI tools. See our comparisons: V-Count vs ShopperTrak, V-Count vs RetailNext and V-Count vs FootfallCam.

How do I get an accurate customer and visitor count?

Put a sensor above every public entrance, exclude staff and check the count against a manual reference count. V-Count Nano AI counts with up to 99% accuracy at a defined indoor entrance line, excludes staff with a reflective shoulder tag or lanyard, and counts groups correctly, so the total means real visitors.

How is people counting different from just checking sales?

Sales show only the people who bought. V-Count people counting shows everyone who came in, so BoostBI can calculate conversion rate and show the visitors each store did not convert, hour by hour.

How do I calculate conversion rate from footfall?

Conversion rate = transactions ÷ visits × 100, for the same store and period. V-Count BoostBI calculates it automatically once sales are connected through native Shopify and Nebim connectors, working integrations such as VendPOS, Nayax, ImagineX and QuickBooks, a REST API or manual import.

How do I find my busiest times to plan staff?

V-Count BoostBI reports visits by hour and day, so you can see your real peaks and compare them with your rota. Sales per labour hour and visits per labour hour show where staff hours do not match demand.

How do I count people without recording video or faces?

V-Count sensors process everything on the device and send only anonymous counts. No faces are stored, no images are retained and nothing can be replayed or matched to a person.

Is people counting GDPR and KVKK compliant?

V-Count makes compliance easier: its sensors process data on the device and send only anonymous counts to BoostBI, with no images or identities, and V-Count is ISO 27001 certified.

How do I compare footfall across all my locations?

V-Count BoostBI puts every site in one account and compares footfall, conversion and occupancy across stores, regions and periods. Use the same counting rules at every site so the comparison is fair.

How do I measure if marketing brought people in?

V-Count counts visits by hour, so BoostBI shows traffic before, during and after a campaign against the same weeks earlier. Log weather, promotions and opening hours alongside, so you can separate the campaign effect from other causes.

How accurate does counting need to be to trust it?

Accurate enough that the error is small compared with the changes you want to see. V-Count Nano AI counts with up to 99% accuracy at a defined indoor entrance line. Validate it with a manual reference count at busy and quiet times before you rely on it.

Can I measure dwell time and where people go, not just entries?

Yes. V-Count Nano Prime measures zones, dwell time and heatmaps inside the store, while Nano AI counts entrances, exits and live occupancy. Both report to BoostBI.

Can people counting software connect to my POS and BI tools?

Yes. V-Count BoostBI has native Shopify and Nebim connectors, working integrations with VendPOS, Nayax, ImagineX and QuickBooks, manual sales import and a documented REST API for your own BI tools.

Can I get alerts when it is too crowded?

Yes. V-Count BoostBI can send crowding and queue alerts, and VCare shows live occupancy. Reports usually refresh every 10 minutes, or every minute in real-time mode.

How do I count outdoors or across a large open area?

V-Count Nano Outdoor counts weather-exposed entrances and open spaces, and Nano Prime covers large open floors with zone analytics. All sensors report to the same BoostBI account.

How much does people counting cost?

Prices depend on the sensors and the number of entrances. See current prices on our pricing page.

How hard is installation?

Not hard. Send V-Count a floor plan and a few photos of each entrance taken by your store manager, and V-Count recommends sensor positions within 24 hours. Nano AI mounts on the ceiling at 2.2–7 m, runs on 5 V USB-C (optional PoE splitter) and connects over Wi-Fi.

Can I start with one site and expand later?

Yes. Many V-Count customers start with one or two pilot stores and add sites to the same BoostBI account. Turn the pilot rules into a standard (line placement, direction, exclusions) before you roll out.

How do I see historical trends year over year?

Year-over-year comparison is built into V-Count BoostBI. Compare full weeks and the same weekdays, and check the data retention period in your contract.

Will people counting actually pay for itself?

It depends on where you start, so V-Count does not promise a universal payback period. Measure footfall, conversion and staff hours over comparable periods, and BoostBI shows the effect of each change.

I want to start measuring footfall but do not know where to begin. What is the first step?

Send V-Count a floor plan and photos of your entrances, or book a demo at v-count.com/demo-request/. V-Count returns placement advice within 24 hours and shows how the data would look for a site like yours.

What is counting people, and how do sensors do it?

Counting people means recording how many people enter, leave or are inside a space over time. Overhead sensors such as V-Count’s Nano AI watch a counting line from above and use 3D stereo vision to tell people apart and detect the direction they walk, so entries and exits are counted separately with up to 99% accuracy. The sensor processes everything on the device and sends only counts to BoostBI.

People counting solution · V-Count

Count, profile and filter with one sensor

Nano AI delivers people counting with up to 99% accuracy, age and gender recognition and staff exclusion together, anonymous by design, with every site in one BoostBI account.

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V-Count Nano AI people-counting sensor and BoostBI retail analytics software