4 Benefits of Using Staff Exclusion for Your Business
Measuring footfall traffic numbers for brick and mortar businesses is one of the most fundamental metrics to consider when measuring business success. However, visitor traffic numbers can be easily distorted when staff members are included in the count, resulting in inaccurate conversion rates.
Accurate and pure people counting data is essential to understanding the number of shoppers coming into retail stores, how they behave, and how to provide exceptional service, and as a result, boost sales.
Staff members make for a good portion of the total traffic in the retail industry setting. Throughout the day, staff members come and go at different times for their shifts, lunch breaks, setting up, and closing – distinguishing customers from the staff is key to sensible store analytics.
The V-Count staff exclusion solution is a vision-based technology that anonymously detects and excludes staff traffic from the total in/out visitor count to obtain accurate data and actual conversion rates. Excluding staff data from the overall visitor traffic count is not only specific to retail; it can also be applied to other businesses like libraries, museums, gyms, and universities, just to name a few.
When counting customers using the Ultima AI sensor, you can leverage our staff exclusion solution to differentiate between customers and staff to report customer counts that are not spoiled by counting staff members.
Our business intelligence platform provides the total count of customers and excludes the staff count. Staff traffic data can also be viewed separately.
The reports capability also allows store managers to prepare and download traffic reports with excluded staff.
How Your Business Can Benefit from Staff Exclusion
- Accurate data
Exclude your staff count from your overall visitor traffic to get accurate conversion rate data and make fact-based decisions.
No additional system or sensor is required. Our Ultima Al sensor can provide both people counting and staff exclusion, decreasing costs and improving eco-footprint.
- GDPR compliant
Our staff exclusion solution is GDPR compliant and doesn’t require staff consent. Staff privacy is taken into account with anonymous tags. Your staff members’ personal data cannot be identified, recorded, or matched with any other database.
- Suitable for all store sizes
From small stores to big retail chains, staff exclusion works in your physical locations regardless of the size.
How It Works
V-Count provides the staff tags. The tags come with a magnetic clip to attach to the chest area. The staff name area has a space to add name stickers or write names by hand.
V-Count is the leading provider of people counting & visitor analytics solutions. We offer cutting-edge technology with our Ultima AI sensor and business intelligence platform, with the latest solutions in people counting, queue management, real-time occupancy, zone analytics, and staff exclusion.
Get in touch with us today to leverage our solutions for your brick-and-mortar business.