In 2025, retail is all about connecting online and offline shopping to create a seamless customer journey. Customers might see an ad on their phone, visit a store, or buy online later, and retailers need to know if these efforts pay off. Measuring omnichannel ROI (Return on Investment) helps retailers see how much money they…
The need for reliable and accurate people counting technologies for physical businesses is now more critical than ever. In retail, for example, various technological solutions are implemented to ensure that stores’ operations run as smoothly and efficiently as possible. The technology that goes into business operations is vastly versatile and covers every aspect; from security…
Let’s face it, nobody likes waiting in line. Whether it’s at the coffee shop for your morning fix or at the supermarket checkout after a long day, standing in a queue can feel like an eternity. Imagine you’re at the supermarket, ready to dash home with your groceries, but instead, you’re stuck behind a seemingly…
Did you know that your fitting rooms are worth 30% in terms of your conversion rate? As a retailer, it is your choice to keep it at that rate or even increase it by connecting with your customers in terms of your products or sales associates’ involvement with them. The more your associates connect with…
In today’s cutthroat retail environment, where competition is fierce and unforgiving, gaining a deep understanding of customer behavior is not just helpful, but an absolute necessity for success. Retailers, in their quest to stay ahead of the curve, employ a multitude of metrics to measure their performance and seek ways to improve it. One such…
What is Conversion Rate in Retail? Conversion rate in retail is the percentage of visitors who make a purchase compared to the total number of visitors. For example, if 100 people visit your store and 30 buy something, your conversion rate is 30%. It’s a key metric because it focuses on turning existing traffic into…
Foot traffic is considered a key factor for running any successful brick-and-mortar business. The more customers visit your store, the higher your chances of making a sale. Finding ways to understand and boost foot traffic to your physical store is a constant struggle. So, how do you drive foot traffic to get more shoppers to…
In the past 3 years, AI technologies have increasingly permeated daily life, with significant advancements in both visual and language-based applications. Initially, generative visual AI models such as Dall-E, Stable Diffusion, and Midjourney garnered widespread attention and adoption among users. Following this trend, sophisticated language processing models, including ChatGPT, have shifted into the public domain.…
Today’s growing population and urbanization lead to an increasing demand for transportation, requiring a corresponding expansion in mass transport systems. Passenger flow analytics are not just numbers; they are the heartbeat of efficient transportation systems. Without accurate data, mobility providers struggle to optimize routes, manage congestion, and enhance the traveler experience. The number of passengers…
Every individual has unique wants and needs when it comes to shopping. The shopping experience and customer behavior can vary significantly based on a range of factors. As Nietzsche famously stated, “All generalizations are false, including this one.” This paradox holds true, as many studies reveal that various demographic factors are crucial for crafting effective…
