Retail stores receive millions of visitors every year. The primary objective of a store is to attract visitors and make sales. However, this constant stream of traffic can be leveraged to create an alternate source of value for retailers. You can collect traffic data and extract key retail analytics from it. This provides insights into…
In 2021, facial recognition technology is everywhere. Be it on our mobile devices, airport checkpoints, or social media platforms, facial-recognition software is widely used to make our lives easier and seemingly safer. However, violating the individual’s right to privacy is a concern that always comes to mind when talking about such technologies. Facial features are…
Pre-pandemic, grocery stores tended to be cautious when it came to rolling out new in-store technologies. The possibility of alienating or confusing customers was a risk, leading many supermarkets to play it safe and reserve the latest tech for their headquarters stores only. But the recent pandemic crisis has changed consumer needs and brought with…
As non-essential shops ease on lockdowns and reopen in time for the festive season, social distancing and long queues may cause issues for retailers. With V-Count’s people counting solutions and advanced technologies, retailers can gear up for the imminent Christmas demand.In 2015, a report found that 86% of people will avoid a store if they…
Customer journey analytics refers to the metrics that track the customer’s buying process within a retail store. From the moment before a potential customer enters a retail location to the moment they walk out of it, they interact with different store sections and exhibit certain behaviors. These interactions and behaviors determine if the visitor will…
Istanbul, Turkey- V-Count, the global expert and market leader in people counting and retail analytics solutions, announced the launch of its new state-of-the-art people counting/ tracking sensor “Ultima AI.” Ultima AI offers the highest counting accuracy available on the market. Thanks to its advanced 3D active stereo vision technology and AI-based target tracking, it allows…
It’s possible to operate brick-and-mortar retail stores in the times of coronavirus safely. With a third wave of the COVID-19 pandemic surging worldwide, government regulations are set in place in cities across the globe once more to implement or reinstate strict protocols meant to combat and limit the spread. The latest restrictions are imposed on…
The COVID-19 pandemic has accelerated the need for people counting systems globally. The overall people counting market is expected to grow from USD 818 million in 2020 to USD 1,333 million by 2025. The main factors driving the growth of this market include the continuous technological advancements in the retail industry, the rising concerns for…
Monitoring the number of people on your premises has never been more crucial. Occupancy data is not just critical for understanding how your building is utilized; it also plays a significant role in protecting the health and safety of your customers and staff. With social distancing now becoming a must for every business, it’s crucial…
If you ask any business if they use analytics to optimize website performance, the answer will most likely be “of course!”. Companies understand that operating a website without proper analytics tools is useless. So why not use in-store analytics for brick and mortar locations? Global brands spend millions each year on their digital presence. Often…
