An Analysis of the Store Within a Store (SWAS) Model – Advantages, Disadvantages and Solutions to Its Challenges
A “store-within-a-store,” also referred to as a “shop-in-shop,” is an arrangement where a retailer leases a portion of its retail space to another company. This allows the second company to operate its own independent shop within the larger store. Instead of opening a new branch, retailers position themselves within designated areas in large stores where…